The largest advertising hoarding measures 436,250 m². It was produced by Betfair, using plants such as mustard, poppies and marigolds to create the slogan “No.1 for football and still growing!”. It was completed on 1 June 2008.

The sides of the advertisement measured 1,355.1 m (4445 ft 7 in) 1,340.9 m (4396 ft 4 in), 334.6 m (1095 ft 10 in) and 313 m (1026 ft 11 in).