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First advertisement in 3D made for cinema

11 October 2014 by admin
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Norwegian post-production, design and animation studio BUG created the world’s first digital three dimensional (3D) cinema advert, which premièred at the Screen Advertising Word Association (SAWA) seminar in Cannes, France on 19 June 2006. The advert, for Mitsubishi cars, was broadcast in digital 3D, which does not require the use of special glasses to produce a three dimensional effect.

First aerial bombardment by aeroplane

11 October 2014 by admin
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The first time that bombs were dropped from an aeroplane in an air raid occurred on 1 November 1911 during the Italo-Turkish War of 1911–12. Second Lieutenant Giulio Gavotti of the Italian Air Flotilla, threw four small 4.5-lb (2-kg) Cipelli grenades over a Turkish camp stationed in Ain Zara, Libya, from his Taube monoplane which was flying at an altitude of 600 ft (185 m). Please note, bombs were likely to have been dropped from balloons prior to this, so this record is specifically for Continue reading →

First aerial bombardment

11 October 2014 by admin
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The first aerial bombardment ever was attempted in 1849 when Austrians launched 200 pilot-less hot-air balloons to drop timed-release bombs over enemy defences in Venice, Italy. Due to unpredictable winds, however, there were few casualties. Please note: Italy, at that time, was not unified – rather it was a collection of smaller states.

First advertising agency

11 October 2014 by admin
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James “Jem” White founded the advertising agency ‘R. F. White & Son’ in Warwick Square, London, UK in 1800. His first client was his old school, Christ’s Hospital, which Samuel Taylor Coleridge and Charles Lamb attended. The agency, with a staff of around four including an office boy, also handled the advertising for the War Office, customs, crown agents for the colonies and Royal Engineers. White first came into contact with the newspaper and advertising world, centred around the taverns and coffee-houses along Fleet Street, Continue reading →

First African-American president of the USA

11 October 2014 by admin
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Barack Hussein Obama II (USA) was inaugurated as the 44th President of the USA on 20 January 2009, following a record-breaking campaign. In the September before election, Obama raised a monthly record of $150 million (£82.5 million), taking his fundraising total to over $605 million (£332.9 million) – also a record. Much of this went on advertising – an unprecedented $250 million (£137.5 million) was spent on TV ads in just five months. Over 136 million voters turned out on election day – the most since 1960 – and more than two Continue reading →

First aerial loop with a jet-propelled wing

11 October 2014 by admin
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On 5 November 2010, Yves Rossy (Switzerland) completed the first aerial loop of a hot-air balloon using a jet-propelled wing strapped to his back. The Swiss Yves Rossy took off from Bercher at 9:45 am (Swiss time) on board of the hot-air balloon “Esprit Breitling Orbiter” , piloted by Brian Jones, to reach an altitude of 2.400 meters in 18 minutes. His wing on his back, the 4 jet-engines turned on, he jumped out of the balloon’s basket. He flew a few minutes to stabilize Continue reading →

First air conditioner

11 October 2014 by admin
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US inventor Willis Haviland Carrier designed and built the first air conditioning system in 1902. It was devised for a printer in New York, USA, who had found that temperature fluctuations were causing his paper to warp, resulting in the misalignment of the coloured inks. Carrier’s patent was granted in 1906.

First aircraft carrier

11 October 2014 by admin
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Although platforms for take-offs and landings had been fitted to warships as early as 1910, the first ship with a runway running the full length of its deck was HMS Argus, launched in 1918. When construction of Argus began in 1914 she was intended to be a passenger liner, but in 1916 the incomplete vessel was bought by the British Royal Navy and completed as an aircraft carrier, with a flight deck 172 m (565 ft) long and space for 20 aircraft. She had a Continue reading →

First air launch from a ship

11 October 2014 by admin
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The first time that a ship was used for airborne operations occured in 1806 when Lord Thomas Cochrane of the British Royal Navy launched kites from HMS Pallas (a 32-gun frigate) in order to drop propaganda leaflets on French territory.

First aircraft, unmanned and powered by liquid hydrogen

11 October 2014 by admin
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The first Unmanned Aerial Vehicle (UAV) powered by liquid hydrogen is the Global Observer UAV, a 15-m (50-ft) wingspan prototype of which successfully flew at the US Army’s Yuma Proving Grounds in Arizona, on 26 May 2005; results of which were announced at the Association for Unmanned Vehicle Systems International (AUVSI) Unmanned Systems North America Conference in June 2005. The Global Observer UAV will enable communications relay, remote sensing for military and commercial missions. It uses fuel-cell-powered electric motors to drive eight propellers. It is Continue reading →