The most watched live sporting event on television was the 2006 FIFA World Cup held in Germany between 9 June and 9 July 2006. FIFA claimed that the tournament was seen by 30 billion (non unique) viewers over that period, the result of an increased fanbase among women and its Euro time zone ­ the games were shown when the majority of global fans could watch, unlike the 2002 tournament, which was broadcast from Japan and Korea.