The largest breakfast involved 27,854 people in celebration of the 40th anniversary of Nutella® (Ferrero, Germany) at the Arena AufSchalke, Gelsenkirchen, Germany on 29 May 2005.

All guests were given a breakfast bag containing 2 bread rolls, 1 carton of orange juice, 2 portions of butter, 2 portions of cream cheese, 1 carton of yoghurt drink and 2 portions of Nutella®.