The most cosmetic makeovers in 24 hours by a team is 531 and was achieved by Tekin Acar Cosmetics (Turkey) at Ankara Panora Shopping Mall in Ankara, Turkey, on 21 June 2012.

“Before” and “After” photos of each person receiving a make-over were taken.
The record was part of the first Ankara Shopping Festival, 2012.
The attempt started on 21 June at 12:00 p.m. and ended on 22 June at 12:00 p.m.
Number of used make-up products:
35 concealers,
50 bottles of liquid foundation (each bottle 50 ml),
60 blushers/bronzers,
120 eye shadows,
75 eye liners,
25 mascaras,
120 lipsticks/lipgloss,
50 lip liners and
40 boxes of pressed/loose powder