The most couples hugging simultaneously is 5,369 and was achieved by Omar Villalobos Cooperativa de Ahorro y Crédito “Santa María Magdalena” at the Estadio Ciudad de Cumana del Instituto Peruano del Deporte, in Ayacucho, Perú, on 14 February 2012

The 10,738 people were present for a festival of music and the record attempt, the hug was symbolic and a message to people in Perú and the world that Ayacucho is no longer a place of violence (it was a Shining Path stronghold in the 90s) but a place of love and fraternity.