The most expensive bottle of water sold at auction was for $774,000 pesos, $60,000 US (£39,357) at an auction organised by Plan3t Foundation A.C. at La Hacienda de los Morales, Mexico City, Mexico on, 4 March 2010.

The glass bottle is covered in 24-karat gold and is based on artwork by the late Italian artist Amedeo Clemente Modigliani. The funds raised from the auction were donated to the foundation to battle global warming.