The virtual world where players are most likely to make a real-world profit is Second Life. In February 2009, 64,000 users made a profit in the virtual world. Over half made less than $10 (£5.90), but 233 earned more than $5,000 (£2,940). Second Life allows its users to build virtual objects and add simple functionality to enable the creation of clothing, household items and so on. Users retain copyright for any content they create, which they can then sell on to others.

Featured in Guinness World Records Gamer”s Edition 2010