The most people applying lipstick simultaneously is 1,002 and was achieved by Ésika in an event organized by Impact Producciones in Centro Comercial Tamanaco, Caracas, Venezuela on 19 August 2012.

Ésika is a make up and perfume brand, part of Cooporación Belcorp which is active in 17 countries almost all in Latin America. The event was to celbrate 15 years in Venezuela and launch a new perfume product, during the event the women also sprayed perfume after putting on lipstick. All the participants were women of different backgrounds and ages (all over 18 years old) who work as ‘beauty consultants’ for Esika, selling their products via catalogues.