Despite the shameful end to his year, Tiger Woods (USA) still earned $103 million (£67 million) in 2009, mostly from business deals already in place. However, his fraught personal life, which had a knock-on effect on Woods’s image and reputation, saw him lose his place at the top of the 2011 Business Week Sports Power 100 list, a guide to the most powerful people in the sporting world. The under-fire golfer was superseded by Indianapolis Colts quarterback Peyton Manning (USA), who led his team to victory in Super Bowl XLI.