The most expensive TV advertising campaign is the $8.1 million (£5.7 million), or $90,000 (£63,333) per second, adverts for Pepsi Cola. The adverts were first aired during Superbowl XXXVI at the Louisiana Superdome, USA on 3 February 2002. The 90-second commercials starred Britney Spears (USA) representing the drink at different stages in the last five decades. Beginning with Britney impersonating 50’s icon Marilyn Monroe, the commercial then shows Britney supporting a 60’s bouffant hairdo, then walking through fields in a 70’s hippie theme. The 80’s
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