Visitors to the GWR LIVE! roadshow became instant record-breakers when they built the tallest coffee cup tower in three minutes, measuring 2.08 m (6 ft 9.89 in), at the GWR LIVE! event at the World Trade Centre, Barcelona, Spain, on 14 May 2010. The record-breaking attempt was achieved by Emma Beckman, Alisa Buckley, Anton Kirkpatrick, John Morton, Philippa Denman, Rosie Laurence, Kreena Patel, Oliver Foot (all UK) and Charlotte Cody (France).