The tallest tower of paper cup built in 30 seconds was 27 cm (10.63 in) and was achieved by Masato Kajiwara (Japan) at McDonalds Sutepaten at Shinjuku, Tokyo, Japan on 18 November 2010 in celebration of GWR day.

The children were all from a kindergarten in Tokio. During the event, GWR presented McDonald’s Japan with a certificate for the most calendars sold in one year (1,476,442 units), a GWR record which had been achieved on 7 January 2010.