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Most endangered lobelia

The world´s most endangered species of lobelia is Lobelia monostachya, which is entirely confined to the southern leeward Koolau Mountains of Oahu, Hawaii. Only eight plants are currently known to exist here, and they are under threat from landslides, rats, introduced species of plant, and possibly invertebrates too. Attempts are being made to conserve it by propagation at the Lyon Arboretum.

Most expensive advertising campaign on television

The most expensive TV advertising campaign is the $8.1 million (£5.7 million), or $90,000 (£63,333) per second, adverts for Pepsi Cola. The adverts were first aired during Superbowl XXXVI at the Louisiana Superdome, USA on 3 February 2002. The 90-second commercials starred Britney Spears (USA) representing the drink at different stages in the last five decades. Beginning with Britney impersonating 50’s icon Marilyn Monroe, the commercial then shows Britney supporting a 60’s bouffant hairdo, then walking through fields in a 70’s hippie theme. The 80’s Continue reading →

Most expensive advertisement (commercial) on television

A four minute feature film made by director Baz Lurhmann (Australia) advertising Chanel No. 5 perfume is the world’s most expensive TV advertisement costing £18 million ($33 million) to produce. Starring Nicole Kidman (Australia) as a Marilyn Monroe-style actress who is pursued by paparazzi, the advert made its debut on the big screen in cinema’s throughout the USA on 1 November 2004 and subsequently premiered on USA television on 11 November 2004. Having made its initial debut on the big screen in the USA, the Continue reading →

Most eskimo rolls tandem in one minute

The record for the most eskimo rolls performed in a tandem canoe with paddles in one minute is 26 and is held jointly by three teams. It was initially set by Bernard Bregeon and Richard Vezzoli (bothe France) in Biscarrosse, France on 30 June 2004. Frederic Lascourreges and Marc Girardin (both France) equalled the record at Argeles Gazost, France on 15 July 2004 and then it was equalled again by Yann Hascoet and Emmanuel Baclet (both France) in Benodet on 2 August 2004. All records Continue reading →