To celebrate the launch of their new route from Dubai, UAE, to São Paulo, Brazil, the Emirates airline created a video commercial lasting 14 hr 40 min – the same length of time as the journey itself. It features Fernando Ferreira (Brazil, aka Non-Stop Fernando), who talks (without cuts) for the entire time about the delights of his home country and the benefits of flying Emirates.

Interested viewers are able to watch a short trailer for the commercial through Fernando’s own page on YouTube (http://uk.youtube.com/profile?user=nonstopfernando ) while the full endurance advert is available on the Non-Stop Fernando (http://www.nonstopfernando.com/ ) website.